The secret ingredient of die making
Chapter 3 : Passion
Passion.
It’s the thing that keeps you restless, drives you a little crazy, and pushes you right to the edge — in the best way possible.
When GMI was founded, the mission was simple: build the best pellets and slugs we possibly could. Beautiful projectiles come from beautiful dies and tooling, and from day one we were obsessed with creating tooling that was second to none.
Human beings climb mountains and dive into the deepest parts of the ocean. For us, taking GMI from an idea to what it is today felt like our own mountain to climb.
We started with zero knowledge of die making. None. But we kept trying — again and again — until we broke through. A backyard full of rejected dies and punches tells the real story better than any words can.
You can have all the money, all the gear, all the resources…
But without that fire in your belly — that hunger that refuses to fade — you’ll never push far enough.
At GMI, passion is the fuel. It’s what lets us plough through every setback and every obstacle. And it’s why we won’t stop until we reach the top. #1 is the only destination.